Making Snowflakes Like Stocks: Stretching, Bending, and Positioning to Make Financial Market Analogies Work in Online Advertising

نویسندگان

  • Vern L. Glaser
  • Peer C. Fiss
  • Mark Thomas Kennedy
چکیده

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عنوان ژورنال:
  • Organization Science

دوره 27  شماره 

صفحات  -

تاریخ انتشار 2016